We always want to add value to brands, hence our business goals are actually structured to benefit your brand.
To refresh your memory, here are our business goals;
1. To achieve no less than 100% brand awareness strike rate in all brand activations for our clients. (Commitment by us to create 100% awareness for your brand.)
To achieve no less than 30% sales strike rate in all promotions for our clients. (Hunger us for your brand to be bought in every activation we do)
To have a 100% national footprint in all major cities and towns of South Africa. (Our desire to offer you a One-Stop service for your national needs.)
4. To grow our market share to 30%. (Our determination to ensure that you are dealing with a marketing company that is also trusted by others)
5. To achieve a 100% level of repeat business from all our clients. (Our unwavering confidence that we will give you such a sterling service, you will always do business with us)
No 1 on our list of competitive advantages is that we believe in ‘adding value to brands…’ No matter what we do all we want to achieve is a better brand for you in terms of its equity in the market place. All our efforts are structured to develop loyalty to your brand from both your clients and recruiting new clients for you.
Secondly our rates are very affordable and negotiable, we will do all in our power to deliver the most effective activation within your budget.
Thirdly, our creative team will not rest until your brand has achieved its position in the market place even thereafter they will not rest making sure that your brand maintains its position in the market place.
Fourthly, during every activation we gather market intelligence to further improve your brand.
D Marketing specialises in brand activations, promotions and
Our main focus is to create brand awareness, build brand equity/loyalty as well as promote sales for the products and services of our clients through engaging target markets of our clients with their brands.
For your brand to strengthen its position in the market place, it is important that THE RIGHT AMBASSADORS are matched to your brand for every activation you do. Matching the Ambassador To Your Brand is not just limited to physical appearances, it also extends to the character of the individual, their business etiquette, warmth, enthusiasm, education, experience, lifestyle, age, sex etc. If the brand is better represented by a female or by male we will match that including many other aspects related to ethnicity if relevant.
The Ambassador must always exude the characteristics of the brand the way the brand is being positioned in the market place thereby giving the consumer confidence to further trust the brand.
Our Ambassadors are trained to ‘add value to brands’.
Money becomes an automatic reward for ‘adding value to brands’ and we demand that our Brand Ambassadors share in this philosophy. This is what they are here for; to ‘add value to brands’.