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We always want to add value to brands, hence our business goals are actually structured to benefit your brand.

To refresh your memory, here are our business goals;

1.       To achieve no less than 100% brand awareness strike rate in all brand activations for our clients. (Commitment by us to create 100% awareness for your brand.)

To achieve no less than 30% sales strike rate in all promotions for our clients. (Hunger us for your brand to be bought in every activation we do)

To have a 100% national footprint in all major cities and towns of South Africa. (Our desire to offer you a One-Stop service for your national needs.)


4.       To grow our market share to 30%. (Our determination to ensure that you are dealing with a marketing company that is also trusted by others)

5.       To achieve a 100% level of repeat business from all our clients. (Our unwavering confidence that we will give you such a sterling service, you will always do business with us)


No 1 on our list of competitive advantages is that we believe in ‘adding value to brands…’ No matter what we do all we want to achieve is a better brand for you in terms of its equity in the market place. All our efforts are structured to develop loyalty to your brand from both your clients and recruiting new clients for you.




Secondly our rates are very affordable and negotiable, we will do all in our power to deliver the most effective activation within your budget.


Thirdly, our creative team will not rest until your brand has achieved its position in the market place even thereafter they will not rest making sure that your brand maintains its position in the market place.


Fourthly, during every activation we gather market intelligence to further improve your brand.


4D Marketing Website

D Marketing specialises in brand activations, promotions and


Our main focus is to create brand awareness, build brand equity/loyalty as well as promote sales for the products and services of our clients through engaging target markets of our clients with their brands.





For your brand to strengthen its position in the market place, it is important that THE RIGHT AMBASSADORS are matched to your brand for every activation you do. Matching the Ambassador To Your Brand is not just limited to physical appearances, it also extends  to the character of the individual, their business etiquette, warmth, enthusiasm, education, experience, lifestyle, age, sex etc. If the brand is better represented by a female or by male we will match that including many other aspects related to ethnicity if relevant.

The Ambassador must always exude the characteristics of the brand the way the brand is being positioned in the market place thereby giving the consumer confidence to further trust the brand.

Our Ambassadors are trained  to ‘add value to brands’.

Money becomes an automatic reward for ‘adding value to brands’ and we demand that our Brand Ambassadors share in this philosophy. This is what they are here for; to ‘add value to brands’.


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We are a strategic marketing company that develops strategies based on our analysis of your markets. We like to sort through the clutter and find the best perspective on your target markets at large.  This perspective allows us to see patterns where others simply see complexity. In addition we are very vigilant in our approach, we do not deny the risks out there in the markets, instead we draw each of them out into the open, then the risk can be mitigated. To cap it all we love to learn, it is not our claim that 4D Marketing knows everything. Any new industry or area of specialisation will be learned and our analytical minds will allow us to develop relevant marketing strategies for the new areas learned and our deliberative approach will guide us in mitigating any negative impact of competitor activity on your brand.