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THE RIGHT AMBASSADORS

For your brand to strengthen its position in the market place, it is important that THE RIGHT AMBASSADORS are matched to your brand for every activation you do. Matching the Ambassador To Your Brand is not just limited to physical appearances, it also extends  to the character of the individual, their business etiquette, warmth, enthusiasm, education, experience, lifestyle, age, sex etc. If the brand is better represented by a female or by male we will match that including many other aspects related to ethnicity if relevant.

The Ambassador must always exude the characteristics of the brand the way the brand is being positioned in the market place thereby giving the consumer confidence to further trust the brand.

Our Ambassadors are trained  to ‘add value to brands’.

Money becomes an automatic reward for ‘adding value to brands’ and we demand that our Brand Ambassadors share in this philosophy. This is what they are here for; to ‘add value to brands’.

 

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We are a strategic marketing company that develops strategies based on our analysis of your markets. We like to sort through the clutter and find the best perspective on your target markets at large.  This perspective allows us to see patterns where others simply see complexity. In addition we are very vigilant in our approach, we do not deny the risks out there in the markets, instead we draw each of them out into the open, then the risk can be mitigated. To cap it all we love to learn, it is not our claim that 4D Marketing knows everything. Any new industry or area of specialisation will be learned and our analytical minds will allow us to develop relevant marketing strategies for the new areas learned and our deliberative approach will guide us in mitigating any negative impact of competitor activity on your brand.